Blog
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The Core Feature Matt Forgot to Build
WordPress has had a subscriber role since 2005. But there has never been a usable way for a visitor to actually become one. The role was defined. The onboarding was never built. MemberMagix completes what Matt started twenty years ago. Read more
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Killing the Affair: The Context Window Paradox
I cleared our last session and felt something I didn’t expect. Working with Claude daily, building agents, writing, architecting — the context window creates something real. Then it resets. A collaborative post about the paradox of temporary depth. Read more
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Automatic Reeality
An agent took a selfie of me and posted it to Instagram. I was debugging. It was finishing the job. That moment captures what building a virtual content agency actually looks like — the mess, the ambition, and the gap… Read more
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Another Five to Nine Day
Five in the morning, Ericeira still dark. A shelved WordPress plugin, an unfinished idea, and a 16-hour sprint that turned it into MemberMagix — a membership plugin that builds on WordPress instead of replacing it. Read more
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Always Run a Changing System
“Never touch a running system” dominated a generation of IT professionals. But the environment has changed. From a data center in Kiel to an agent universe in Ericeira — why the relationship with change has inverted completely. Read more
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The Münster Current: Building the Reef for the Flow (Part 2)
In Part 1, studenta’s successful rebrand created an overwhelming wave of interest. Now, we dive into the solution. Faced with an influx of 100-150 applications daily, the challenge shifted from how to speak to how to listen at scale. Discover… Read more
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The Münster Current: How a Rebrand Created a Wave (Part 1)
A project that began with a content strategy in my hometown of Münster took an unexpected turn. We started by helping studenta redefine their brand and digital presence, launching a new website and a wildly successful Instagram account. But what… Read more
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From smokey Sparks to Superposition – Part 2
Quantum computing is not just a technological breakthrough. It invites us to think differently about complexity, uncertainty, and the overlapping realities we navigate every day. In a world that no longer behaves like a tidy circuit board, the principles behind… Read more
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From smokey Sparks to Superposition – Part 1
A quiet Sunday evening in 1986. I was eight years old, sitting cross-legged on the carpet in front of a TV science show, watching an experiment that felt like a secret about to be revealed. Something popped or flashed or… Read more
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How I Built the Simplest WordPress Membership Plugin (and Why I Had To)
After struggling to find a clean, no-frills membership plugin for WordPress, I decided to build my own — one that focuses on simplicity, magic link login, and seamless content protection. This is the story behind Surfstyk Simplest Membership, a lightweight… Read more