Blog
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From Pierogi to Pipelines: How We Rebuilt Marketing, Branding & CRM at Warsaw Dynamics
When I first sat down with the founders of Warsaw Dynamics over pierogi in the summer of 2023, they had a strong product — but no marketing, no CRM, and no structured way to support the hundreds of users trialing… Read more
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TYPO3, WordPress, and a Morning by the Sea
☕️ TYPO3, WordPress, and a Morning by the Sea The window is open. Seagulls are shouting over Praia do Matadouro, the ocean rhythm humming underneath it all. I take a sip of coffee — still hot, still quiet — and… Read more
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Decoding the Fireside Chat with Mary Hubbard and Matt Mullenweg: What They Really Said
This analysis of the Wordcamp Europe 2025 Fireside chat with Mary Hubbard and Matt Mullenweg connects to broader trends observed throughout WordCamp Europe and sets the foundation for understanding specific technical developments discussed in the next part of this series.… Read more
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WordPress Business is Not WordPress.com: Three Sessions That Revealed the Real Story
Three strategic sessions at WordCamp Europe revealed WordPress’s evolution from a website platform to customer relationship infrastructure, with companies like Crocoblock reimagining support as distributed CRM, GREYD scaling agencies through Website-as-a-Service systems managing hundreds of connected sites, and Google’s Site… Read more
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Inside WordCamp Europe 2025: A Tech Strategist’s Raw Take
From spontaneous WordCamp discovery to front-row insights on WordPress’s strategic future—including the “data liberation” moment that reframed how I think about CRM systems and the community tensions most attendees missed. Read more
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A CRM That Starts Simple — and Opens the Door to Something Better
🧠 CRM is a mindset. That phrase has shaped the past month of my work and life — and it’s now the driving force behind a project I’ve just launched: a fully functional, easy-to-use CRM built on something you already… Read more
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Lisboa Had Two Champions Last Weekend — One Wore a Badge, Not a Jersey
Last weekend, Lisbon was buzzing. Sporting CP had the city in celebration mode — fireworks, chants, honking cars. But while the city roared outside, I was tucked inside a university auditorium with my new favourite team geeking out about WordPress.… Read more
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Confessions of a Fractional Tech Strategist (Or: Why I Let AI Help Me Find My Job Title)
“Sounds like Tech Bro Crypto blah blah 😂 🫠” That was the raw, honest feedback I got from a friend and peer, Andy. And you know what? He’s got a point. Since I’ve started using the title Fractional Tech Strategist… Read more
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CRM Systems for Startups & SMBs: From Spreadsheets to Salesforce (and Everything in Between)
Let’s face it: when it comes to Customer Relationship Management (CRM), the choices can feel overwhelming — especially for startups and small-to-medium businesses (SMBs). There’s an entire galaxy of tools promising to streamline your sales, automate your follow-ups, and make… Read more